[NPD NEWS & Trends]Nongshim Veggi Garden and HMMA advanced technology

8 Nov 2021
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Veggi Garden is a plant-based food brand developed with Taekyung Nongsan, an affiliate company of Nongshim and Nongshim R&D Center. The brand actively launches new products in various categories such as alternative meats, prepared meals, sauces and seasonings, and dairy, targeting vegans, vegetarians, and health-conscious consumers.

The company announced that they have acquired the Vegan Society Certificate of England in September 2021 with 8 kinds of products including V Mince, V Patty, and Tteokgalbi(Korean Traditional Grilled Steak). The brand Veggi Garden has an exclusive plant-based meat manufacturing factory excluding all meat ingredients.  



Taekyung Nongsan developed HMMA(High Moisture Meat Analogue) Technology which is the most advanced technology in alternative meat manufacturing. This technology closely replicates the appearance, texture, and flavor of the meat. In fact, the product Veggi Garden Tteokgalbi has a very close match to that of real meat in terms of appearance, texture, and flavor even after cooking which is known to be a challenge to all food scientists.  


Veggi Garden Hot Tteokbokki is a gochujang-based spicy and chewy stir-fried rice cake. Tteokbokki is one of the favorite snacks in Korea, loved across all generations. This product acquired the Vegan Certification from the Korea Agency of Vegan Certification and Services. According to GS25 convenience stores, Veggi Garden Hot Tteokbokki and Jjajang Tteokbokki ranked first and second in sales of plant-based products between January to September 2021.