What we do

Zenith Datalab is a boutique market research company 
specialized in South Korean food & drinks market. 

We can help our clients tackle their challenges, 

understand their consumer better, while enabling 

to cast anchor to the South Korean market successfully. 

What we do

Zenith Datalab is a boutique market research company specialized in South Korean food & drinks market.

We can help our clients tackle their challenges, understand their consumer better, while enabling to cast anchor to the South Korean market successfully.

Smart and 
Specialized Data

Smart data is essential in a fast-changing business context. We deliver smart and specialized data for our clients to save their time and money.

  1. Our Methodology :
    - primary research: trade interviews, survey, focus group interviews, store checks
    - secondary research: Government statistics and reports, official data, company information, trade journals

  2. Data we use : 
    Our smart data is aligned with real-time market change. It is leveraged by market regulations and social and economic background. The information acquired from onsite manufacturers and retailers from the top 50 food and drinks companies in South Korea makes our data special and different

Timely Innovation

Every innovation should be timely. One step behind, 
a step on the line, or too far in the future is not a smart and timely innovation.

  1. Weekly New Products Database in Buy Reports and NPD News in ZDL Blog will help our clients catch the most updated products and trends in South Korea.

  2. Market and Consumer Trend Reports in Buy Reports will lead our clients to an authentic and strategic plan to make inroads into the South Korean markets for their future.

Inspiring Insight

K-food is gaining high popularity from global consumers. We deliver useful market intelligence to our clients to localize it to their business right away.

  1. South Korean processed food market witnesses the busiest moment due to increasing numbers of new product development every week to live up to high demands for MZ generation on new flavors and new formats.

  2. K-food gets global attention for the first time. We provide the highlight of K-food feature and its trend so that our clients enable to discover the best strategy targeting their local consumers.


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